Sports betting has undergone a strange kind of evolution over recent decades. Half a century ago, it was a serious money-making business for either professionals who lived and breathed their chosen sport (usually horse racing) or for desperate people needing to generate quick money.
Both these categories of people still exist, of course, but today they form a tiny minority of sports bettors. Most of us who place a bet do so for fun or as an expression of loyalty. The NFL fan who puts $10 on the Browns to win the Super Bowl as the start of every season doesn't do so because he thinks that's the best way to make money through sports betting. Neither does the impartial observer who might have chosen to back a dark horse like Switzerland in Euro 2020 earlier this year.
When we place bets like these, we almost treat them as expenses. If we should win, that's a nice bonus, but we're not really expecting to, and we're certainly not counting on it. No doubt that's a healthy attitude, and we should only ever bet what we can afford to lose. But it is possible to take a principle to extremes. Placing a little more thought into our wagers can make a drastic impact on the win rate – without making it any less fun. Here's three things to think about that can help make it happen.
How to be a better bettor - tips to improve sports betting success
How to be a better bettor - tips to improve sports betting success
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