Liberty, a conglomerate overseen by John Malone, has now incorporated the all-electric motorsport Formula E into its collection of premier racing categories.
Previously, Liberty Media revolutionized the Formula 1 landscape after its 2017 acquisition.
"The success factor in recent years is that we understood that if you present an event only as a sporting event, you lose popularity," F1 CEO Stefano Domenicali mentioned during this week's 2046 podcast in Italy.
Adding to its collection, in 2024, Liberty Media acquired MotoGP, the esteemed motorcycle racing championship.
And now, Liberty Global, also steered by American tycoon Malone, announced it has secured a major stake in Formula E.
According to an official announcement, Liberty will purchase the shares previously owned by Warner Bros., subject to regulatory consent, boosting its ownership to 65%.
"We're excited to take a controlling interest in Formula E, a business we first invested in nearly ten years ago," stated Liberty Global CEO Mike Fries.
"Formula E has a massive potential for further growth while integrating the most advanced sustainability standards in sports."
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