Paul Ince's reign as Blackpool manager has got off to a losing start with a 2-0 defeat at Leeds United in the Championship.
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David Norris put Neil Warnock's side ahead with 57 minutes on the clock when he volleyed in from the centre of the box.
It was 2-0 soon after the hour as Steve Morison scored his first goal for Leeds with an emphatic finish into the top corner following a slip from Alex Baptiste.
The victory has moved Leeds up to ninth place in the Championship table, while Blackpool remain in 15th place.
