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Online casino Casumo has been making international headlines with an announcement which puts the brand in league with Reading Football Club. As it stands, the casino will be sponsoring the famed club by becoming the first logo you see upon the front of the team's shirts for the 2019-20 season - a match made in heaven.
The two-year partnership will not only put Casumo's brand on the front of Reading's first-team shirts, but the UK & Ireland Country Manager, Greg Tatton-Brown, has publicly stated that Casumo has marked this as a historic moment and that they have high hopes for the future of this partnership in order to make the Madejski Stadium a fun and vibrant one, creating an altogether unique and exciting environment for fans, spectators and players.
Nigel Howe, chief executive of Reading Football Club, also went public regarding his excitement over the united partnership, saying that even though they celebrate traditions within football, they also pride themselves on being innovative and forward-thinking. Casumo is widely known to be an innovative and creative brand with a modern way of thinking, thus adding to its successful nature in the recent years has led to its massive success in 2019.
What this collaboration could mean for both parties
Both internationally-recognised names will only stand to gain more fans and expand the casino gaming market. This will also add new gaming products to Casumo and Reading will acquire more publicity and fans with a similar modern way of thinking. Moreover, the agreement is mutually beneficial and over the course of the next two years, we are bound to see more developments to prove the pioneering nature of Reading Football Club and Casumo as two separate entities uniting as one.
Reading FC has expressed on a number of occasions about their delight of this partnership, calling Casumo 'Vibrant, creative and modern'. The football club has also stated that they are impressed by the casino's desire to immerse themselves into the club, culture and fan database. All of this was covered in the interview when news of the partnership first surfaced.
Furthermore, the football club has voiced their hopes for Casumo to achieve their own marketing objectives through the collaborative effort and partnership, which will no doubt come into fruition as Reading Football Club holds a massive fan base. And through marketing, Casumo is bound to collect new players with an appreciation for modern gaming.
Casumo is one of the new online casinos on the market to have an incredibly outstanding reputation. They're an award-winning casino with several award titles, among them being 'Innovation in Casino' describing the characteristics of the casino itself.
Voted and rated as Casino Operator of the Year at the 2019 IGA Awards, Casumo is now listed on top sites including NewCasinosFinder.co.uk, a massive accomplishment for any longstanding online casino brand. Another occurrence to have enhanced the popularity of the casino is the recent addition of its sports betting product which Casumo hopes to expand to UK players in the not so distant future.
