Channel 4 is to launch a new Free Ad-Supported Television (FAST) channel dedicated to Married At First Sight UK.
FAST channels are becoming an increasingly-popular medium for broadcasters, allowing them to create 24/7 streamed channels based around a certain theme, event or specific TV show.
ITVX has around 20 such stations, while the BBC has been dipping its toe into the water via iPlayer and Channel 4 has launched a handful of FAST channels in the US market.
The first Channel 4 FAST channel in the UK will be 'MAFS Live', showing episodes from seasons six to eight of the dating show non-stop around the clock.
MAFS Live is being billed as a pilot service only, running for two months in order to gauge the appetite of the British audience for Channel 4 FAST channels.
Alex Wall, C4's head of streaming, said: "FAST is swiftly becoming a popular feature with viewers across the globe and we're excited to bring MAFS fans a new way to enjoy non-stop hours of their favourite show."
MAFS Live launches via the Channel 4 streaming app on Thursday, December 7 and runs to Wednesday, February 7, 2024.
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