The William Hill promo code unlocks £40 in free bets for new customers who deposit and wager £10. The £40 in free bets come in the form of four £10 free sports bets. Let's learn more about the William Hill sign up offer and how to claim it below.
Last updated: July 2025 | Verified through official William Hill partnership
William Hill promo code offers in July 2025
| William Hill welcome offers | Offer details | Exclusive promo code |
|---|---|---|
| Premium sports offer | £40 total bonus | G40 |
| Standard sports offer | £30 bonus | R30 |
| Vegas casino offer | 200 free spins | BBS200 |
Full terms and conditions apply. 18+. Please gamble responsibly.
What is the William Hill sign up offer?
Our enhanced William Hill bonus provides significantly more value than standard offers floating about elsewhere. It's straightforward to use and gives access to Hills' most comprehensive welcome package.
Here are the details for our exclusive £40 William Hill offer and every other sign up bonus you can claim at the popular UK betting site:
G40 bonus code – verified and exclusive
When registering as a new customer, the G40 code gives you access to Hills' full £40 welcome package. This exclusive code must be entered during registration to activate the enhanced bonus terms – you can't add it afterwards.
Why the G40 William Hill promo code offers better value:
- Higher total bonus amount (£40 vs £30 standard offers)
- Verified through a direct partnership arrangement
£40 free bets breakdown (4x £10 sports bets)
Your enhanced William Hill welcome bonus breaks down as follows:
- £40 in free sports bets (awarded as 4 × £10 free bets)
- Minimum qualifying bet: £10 at odds of 1/2 (1.50) or better
- Total bonus value: £40 (representing 400% return on your tenner)
How to claim the William Hill promo code: Easy guide
Claiming your £40 bonus is straightforward enough. During our William Hill review, we confirmed that you need a photo ID for verification in 2025, but the process takes under ten minutes.
Step-by-step registration process
Getting your bonus sorted:
- Use our verified partnership link to access the enhanced offer page
- Complete the standard registration form with your personal details
- Enter promo code G40 in the designated bonus code field (this step can't be skipped)
- Upload a photo ID and select a qualifying payment method
- Click “Confirm” to validate your new account
- Deposit £10 using a debit card or bank transfer
- Place your qualifying bet at odds of 1/2 or better
- Receive your full £40 bonus once that first bet settles
Using the G40 code on mobile vs desktop
The G40 William Hill promo code works identically across all platforms. Whether you're registering on desktop, mobile browser, or through the William Hill app, simply enter G40 in the promo code field during account creation.
Mobile tip: The G40 code is optimised for mobile registration, ensuring your bonus activates properly regardless of device.
Payment methods that qualify for the £40 bonus
⚠️ Important: These payment methods do NOT qualify for the enhanced offer:
- PayPal, Neosurf, Paysafe, Nuvei Apple Pay
- Neteller, Skrill, ecoPayz
- William Hill Plus Card
Qualifying methods: Debit cards (Visa, Mastercard), bank transfers, and credit cards (where available).
Excluding e-wallets is standard practice to prevent bonus abuse. Stick with traditional banking methods to ensure your bonus goes through.
William Hill promo code – terms and wagering requirements
Understanding the terms and conditions of the William Hill sign up offer is essential before claiming your £40 bonus. That way, you won't run into any hiccups while claiming and using the William Hill free bets.
Minimum deposit and betting requirements
- Eligibility: New UK customers only (must be 18+)
- Minimum deposit: £10
- Minimum qualifying bet: £10 at odds of 1/2 (1.50) or better
- Maximum bonus payout: £40 total value
- Platform: Online only (doesn't apply to shop betting)
- Verification: Photo ID required before bonus activation
Free bet expiry dates and usage rules
- Sports free bets (£40): Valid for 7 days from issue
- Non-refundable stakes: Free bet amounts aren't returned with winnings
- No cash out available: Free bets must be used before any withdrawals
Practical example: Use a £10 free bet on a football match at 3/1 odds. If it wins, you'll receive £30 in withdrawable cash (the £10 stake isn't returned). If it loses, you still have three more £10 free bets to use.
Complete £40 William Hill welcome offer breakdown
Hills' £40 bonus represents the most comprehensive sign up offer available through verified partnerships in the current market.
Sports betting bonus – £40 free bets
New customers using code G40 receive £40 in sports free bets, split into four separate £10 tokens. This structure provides useful flexibility to:
- Spread risk across multiple events
- Test different sports and markets
- Learn the ropes without risking your own cash on every bet
Sports bonus highlights:
- 4 × £10 free bets for maximum flexibility
- Valid across all sports (excluding virtual markets)
- 7-day validity from issue date
- Winnings paid as cash (stake not returned)
Existing customer promotions and ongoing offers
Beyond the exclusive £40 welcome bonus, Hills provides extensive ongoing value for established customers.
Daily Bet Boosts and enhanced odds
Epic Odds Promotions delivers enhanced prices on selected sports markets, prominently featured across football, horse racing, and tennis events. These straightforward promotions typically require no opt-in and pay winnings in cash rather than bonus funds.
Flash Odds provide time-limited enhanced prices on trending markets, often coinciding with major sporting events or breaking news.
William Hill Plus premium benefits
The free Plus loyalty program enhances your betting experience significantly:
- Points earned on every bet placed
- Exclusive free bet offers
- Priority customer support access
- Enhanced withdrawal options through Plus Card
- Regular merchandise and prize opportunities
Apply for your free Plus Card through your account and earn points immediately on all betting activity.
Football and accumulator specials
Acca Winnings Boost enhances football accumulator returns by up to 25% on qualifying 4+ selection bets, with maximum £20 stakes on pre-match markets.
2-Up Early Payout automatically settles winning bets if your team takes a 2-goal lead in selected Premier League, Champions League, and major tournament matches.
Impact Sub Protection keeps player-based bets active even after substitutions, with odds automatically transferring to the replacement player.
Horse racing promotions and guarantees
Best Odds Guaranteed automatically upgrades you to Starting Price if it exceeds your taken price on UK and Irish horse racing – a genuine money-saver for regular racing punters.
Daily Racing Boosts provide enhanced odds on selected runners across daily UK and Irish race meetings, typically with £20 maximum stakes.
Extra Places extend each-way terms on major racing festivals and selected daily meetings, giving additional chances for place returns.
William Hill promo code troubleshooting guide
Having trouble with your G40 code? Here are the most common issues and their solutions:
G40 code not working? common solutions
- Double-check code entry: Ensure G40 is entered exactly as shown (it's case-sensitive)
- Use the verified link: Access through our partnership link to ensure G40 eligibility
- Confirm your eligibility: New UK customers aged 18+ only
- Review payment method: Avoid excluded methods like PayPal or e-wallets
- Try a fresh browser: Clear cache or use incognito mode to eliminate technical glitches
- Contact support immediately: Live chat resolves code issues fastest
£40 free bets not credited – resolution steps
If your full bonus hasn't appeared after placing your qualifying bet:
- Allow settlement time: Bonuses activate after bet settlement, not placement
- Verify bet criteria: Confirm your bet was £10+ at odds of 1/2 or better
- Check excluded markets: Virtual sports don't qualify for the bonus
- Review account status: Ensure full verification is completed
- Contact support promptly: Live chat resolves bonus issues most efficiently
Note: Sports bonuses are typically credited within an hour of bet settlement.
William Hill promo code alternatives and comparison
Standard £30 offer vs exclusive £40 bonus
While browsing other sites, you'll likely encounter standard £30 William Hill sign up offers using R30 codes. Our exclusive William Hill welcome offer provides £10 more value than the standard version:
| Offer type | Code | Sports bonus |
|---|---|---|
| Enhanced Partnership | G40 | £40 |
| Standard Market | R30 | £30 |
| Additional Value | – | +£10 |
Why do some sites show different William Hill codes?
The betting affiliate market operates through various partnerships and affiliate levels. Standard affiliates typically promote the baseline £30 R30 offer, while enhanced partnerships provide access to superior terms, such as our William Hill sign up offer of £40 free bets.
William Hill vs competitors – £40 offer advantage
| Bookmaker | Welcome offer | Min deposit | Min odds | Total value | ROI |
|---|---|---|---|---|---|
| William Hill | £40 (G40) | £10 | 1/2 | £40 | 400% |
| Bet365 | £30 (365MOLE) | £10 | 1/5 | £30 | 300% |
| Betfred | £50 | £10 | Evens | £50 | 500% |
| Coral | £20 | £5 | 1/2 | £20 | 400% |
| Ladbrokes | £20 | £5 | 1/2 | £20 | 400% |
Bottom Line: The enhanced £40 offer provides the highest total value and return on investment among major UK bookmakers, combining substantial sports and casino components in a single package.
Banking and customer support
Understanding payment compatibility is crucial for securing your full bonus value. Here are all the ways you can withdraw and deposit at William Hill, along with minimums, maximums, and processing times.
Deposit methods and processing times
| Payment method | Min deposit | Max deposit | £40 bonus eligible | Processing time |
|---|---|---|---|---|
| Visa Debit | £5 | £99,000 | ✅ Yes | Instant |
| Mastercard Debit | £5 | £99,000 | ✅ Yes | Instant |
| Bank Transfer | £10 | £10,000 | ✅ Yes | Instant |
| PayPal | £10 | £5,500 | ❌ No | Instant |
| Skrill | £10 | £80,000 | ❌ No | Instant |
| Neteller | £10 | £25,000 | ❌ No | Instant |
Customer support for bonus queries
Most effective contact methods include:
💬 Live Chat: 2-5 minute response time for bonus questions
📞 Phone: 08705 181715 (expect 5-15 minute wait times during peak hours)
📧 Email: [email protected] (24-48 hour response time)
🐦 Twitter: @willhillhelp for quick status updates
Live chat agents can verify G40 code application and bonus eligibility in real-time, making it the fastest resolution method.
Is the William Hill £40 offer worth it? Expert analysis
William Hill’s enhanced £40 bonus stands out in the crowded UK market. For just a £10 stake, you get a 400% return – one of the highest among big-name bookies. You’ll receive four £10 sports bets to use however you please. Just remember the free bets expire after seven days.
Pros – key strengths
Cons – points to note
Verdict: This deal is hard to beat if you want maximum bonus value from a proven bookie. Grab the £40 William Hill promo package if eligible – it outshines most rival offers and gives you full sports and casino access with a trusted name.
William Hill £40 Promo Code – FAQs
Can I use multiple William Hill promo codes?
No, you're limited to one William Hill code per customer account. The G40 code provides the highest value, giving new users £40 in free bets.
What happens if I forget to enter the G40 code?
Promo codes can't be added after registration is completed. Contact customer support immediately if you register without entering G40—they may be able to apply the bonus manually for verified partnership link users.
How long does the £40 bonus last?
The £40 sports free bets from the William Hill sign up offer last for seven days before they expire.
Can I withdraw the £40 bonus money immediately?
No, bonus funds require usage first. Once credited, free bet winnings can be withdrawn immediately. However, the free bet stake is not included in the winnings.
Is the £40 offer available to existing William Hill customers?
The William Hill welcome offer is exclusively for new customers. Existing customers can access ongoing promotions through the Plus loyalty program, daily boosts, and special event offers.
Why don't all sites show the £40 William Hill offer?
This enhanced bonus is available through select partnership agreements. Many sites display standard £30 offers due to different affiliate terms and varying update frequencies across the industry.
What sports can I use my £40 free bets on?
William Hill free bets are valid across all Hills sports markets except virtual sports. Popular options include football, horse racing, tennis, basketball, cricket, and American sports.
